The Ten Percent Rule

One of the first questions I’m always asked when people find I out that I run a YouTube channel is, “how many subscribers do you have?” This is the most visible metric, and unfortunately, the most misleading of them.

New YouTubers will often time¬†quote the “ten percent” rule, and judge channels accordingly. The rule goes something like this: “each video you produce should receive ten percent of your total subscriber count.” Channels that violate this norm are thought of as gaming the system. That is, buying views for videos to give the appearance of an active channel.

Unless you’re making one type of content, you’ll find this rule is also a myth. My channel has almost 3.5k subscribers and here are the numbers for my recent videos:

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